Downtown is
for loop.
We believe that the plaza district is for everyone. It is a safe, walkable, and bike-able place with a strong, diverse economy and thriving businesses.
What We Do
We invest in the people, ideas, and projects shaping the future of downtown Taos. Through business support, public space improvements, events, and storytelling, we’re building a vibrant and inclusive community.
Our Vision
& Goals
We’re working toward a community-driven future for downtown Taos. Our vision focuses on supporting local businesses, improving public spaces, and creating opportunities for people who live, work, and create here.
Taos Destination Stewardship
Supporting responsible tourism in Taos.
Destination Stewardship Plans are a new approach to tourism that looks at the bigger picture. They help create a strategic roadmap that supports the long-term health of destinations and the well-being of the people who live there. This work brings shared community values into focus, including environmental care, economic vitality, infrastructure, responsible growth, and quality of life.
BRIC
The Business Resource & Innovation Center (BRIC) will connect entrepreneurs and small businesses with tools, guidance, and support. From startups to growing companies, this hub will strengthen our local economy and community.
The MainStreet Journal
Taos Destination Stewardship in Action
“Taos has been a destination for hundreds to thousands of years. People have long come here to trade, to paint, to learn, to be humbled by the light and landscapes. However, being a place that draws people from around the world brings both opportunity and pressure…”
- Jessie Hook \ Destination Stewardship Network Manager
TUNE IN FOR OUR NEXT SHOW ON 93.5 KNCE - MARCH, 2026
Mornings on MainStreet
Join Charles Whitson and special guests every third Tuesday on KNCE for conversations at the heart of Taos MainStreet. From history and mission to current projects and initiatives, each episode highlights the people and ideas shaping downtown Taos.
Subscribe and tune in to stay connected.
Our Projects
Over the years, Taos MainStreet has led and supported a wide range of projects that strengthen our local economy, celebrate our unique culture, and enhance the heart of downtown. From streetscape improvements and public art installations to façade revitalizations, community events, and small business support, each project reflects our ongoing commitment to making Taos a more vibrant, connected, and welcoming place.



